Arnette Sunglasses

Arnette, founded in 1992 in California, has always embraced a rebellious, youthful spirit rooted in surf, skate, and street culture. To promote its newest eyewear styles, Arnette launched a digital contest inviting users to design their own sunglasses using branded templates. Participants could upload their creations, share them online, and vote for their favorites. The top three winners received two pairs of sunglasses featuring their own designs along with custom MX and snowboard goggles.

The campaign design balanced simplicity with Arnette’s signature grunge aesthetic, incorporating brand colors and bold visuals to capture attention. Every step of the contest flow was carefully mapped and delivered for seamless development. The final product successfully engaged Arnette’s audience, driving participation and strengthening its connection with younger generations.