Greenleaf Kitchen
& Cocktails

Greenleaf, known for its Eat Well. Live Well. philosophy, elevates healthy dining with fresh, premium ingredients and modern style. Expanding into a new category, the brand partnered with a winery to launch its own line of house wines aimed at standing out alongside established store selections. The creative brief called for a refined, understated label design that conveys elegance and aligns seamlessly with Greenleaf’s upscale identity.

To achieve this, the concept drew inspiration from the natural flow of wine itself, using artful “wine drips” on a crisp white backdrop to create unique organic shapes for each label. The collection, named Chateau Gonzollo in honor of the owners and family heritage, features a consistent visual system and a custom message on every bottle.
Over 25,000 bottles were produced and labeled, showcasing thoughtful design execution and meticulous
attention to detail.