Poseidon Pale Ale

Poseidon Brewing Company, located in the heart of San Diego, is where craftsmanship and innovation meet. Originally known for labels inspired by a bold 1960s retro style, the brand sought a refreshed identity to reflect its growth and timeless character. Drawing inspiration from the Greek god Poseidon, the redesign focused on his iconic trident—a symbol of strength and authority—as the new centerpiece of the brand.

The trident was reimagined with bolder lines and refined contours to create a commanding, godlike presence. The label itself draws on the imagery of a ship approaching head-on, with wave patterns at the base that evoke motion and energy. The result is a striking, modern identity that honors tradition while positioning Poseidon Brewing for continued distinction in the craft beer industry.